Chipotle has had some tough times. Most recently, Leah Caldwell, a customer sued the company for using a photograph of her eating at a restaurant in 2006 in its promotional materials. Moreover, an alcoholic beverage was photoshopped next to Ms. Caldwell's food. She was not aware of the photograph until 2014. Since then, she has seen the image in multiple markets. Ms. Caldwell is seeking $2,237,633,000, which is the amount of money she claims Chipotle made since the use of the photograph.